Gawker Media Hires Brand-Strategy Agency Redscout

Advertising Age: Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and advertising dollars, is said to be working with brand-strategy agency Redscout. Gawker “is currently going through a fascinating exercise in self-definition,” said founder Nick Denton. Redscout’s roster of clients include media companies such as ABC Family and LinkedIn.