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Deadline: Liberty Media chief John Malone sees Lionsgate as a major content play for his media empire and is poised to become progressively more involved in the company following a stock deal this month that also put him on its board. If all goes well, he is likely to increase his stake in the studio. Lionsgate swapped about $150 million worth of its shares for a stake in Malone-controlled Starz, an arrangement designed to help the two sides get to know each other.