ABC’s Oscars Still Top Draw for Ads Despite Ratings

Reuters: The number of people who watched this year’s Oscars was down and the critics were less than impressed, but Hollywood’s biggest night is still a top draw for television advertisers. This year’s telecast, hosted by actor Neil Patrick Harris, commanded $1.9 million for 30 seconds of advertising time, up from last year’s $1.76 million, the highest among awards shows. “It’s definitely a showcase place to be.”