Gannett’s USA Today in Marketing Deal with IndyCar

SportsBusiness Daily: USA Today Sports Media Group has entered a multiyear marketing relationship with the Verizon IndyCar Series. As part of the agreement, the motorsports series will work with the Gannett daily newspaper on targeted advertising programs and develop IndyCar-themed special sections. Also, USA Today will boost its editorial collaboration with Gannett sibling the Indianapolis Star with regard to IndyCar.