Google to Test Ads in Online Store for Mobile Apps

Bloomberg: Google plans to show search ads targeting customers who use its app and media store for Android devices under a pilot program, as the Internet giant looks for new ways to generate revenue from mobile devices. In the next few weeks, Google will let app developers buy advertising spots that consumers can see when they search for software in the Google Play store. So, a query for coupon or travel options in the marketplace may show a sponsored result at the top of the query page.