TechCrunch: Tinder Plus, the dating app’s first step into the world of freemium monetization, is expected to launch on Monday for $9.99. Tinder Plus includes at least one highly requested feature and a few others that are meant to add broader functionality to the service, which essentially boils down the usual online dating experience into a simple location-based “hot or not.” Tinder has been testing pricing on the app in a number of markets over the past few months.