Time Inc, Conde Nast, Hearst Aim to Go ‘Over the Top’

Capital New York: As the over-the-top business heats up, magazines and newspapers are dipping their toes in the market, expanding their video distribution channels from web portals like Yahoo and AOL to the burgeoning array of on-demand platforms where consumers are already awash in gobs of TV and movies. Said Time Inc. CEO Joe Ripp: “Based on the growth of over-the-top video, and the changing consumption patterns of millennials, we believe there’s an opportunity to develop niche channels around our passion categories.”