DirecTV, Comcast Discover Millennials Are Elusive Prey

Bloomberg: The iPhone generation is putting more pressure than ever on pay-TV companies like Comcast and DirecTV, forcing the industry to rethink how to woo young people who prefer their entertainment cheap and online. Millennials’ linear television viewing has been falling for years. The pay-TV industry is starting to respond with pared down lineups and creative packaging.  But cheaper may not be enough. “They just want programming that matches their lifestyle.”