Financial Times: A group of U.S. entertainment websites plans to list on London’s junior stock market, testing investors’ interest in viral media and sponsored content. Moguldom, which targets Afro-American and Hispanic audiences in the U.S., is seeking to raise £8 million — equivalent to £20 for each follower that its sites have on Twitter. Moguldom operates nine sites, including Bossip and Lossip, which cover popular culture from an African-American and Hispanic perspective respectively.