New York Times Opens Primary Account on Instagram

Mashable: The New York Times is launching its most publicly facing effort yet under audience growth and engagement head Alexandra MacCallum: A primary Instagram account. The account will launch with photographs from around the world centered on a theme of “Beginnings.” Photos from Bryan Denton’s work around the Ebola outbreak in Sierra Leone will focus on people beginning to feel comfortable touching each other again. The campaign will run from March 9 through March 15 and also feature Newsha Tavakolian in Iran, Daniel Berehulak from Punjab, India and Adam Ferguson from Thailand.