YouTube’s AwesomenessTV to Open Pop-Up Retail Store

TubeFilter: Back in December, AwesomenessTV launched a temporary pop-up retail store in Los Angeles dubbed Scene@AwesomenessTV. The YouTube multi-channel network has a new pop-up store, but this time on the East Coast. AwesomenessTV has partnered with New York City retail experience company Story to bring digital stars’ personal stories to life for a limited time in a “unique, creativity-inspired retail installation.”