MediaPost: FleishmanHillard continues to expand its brand content chops, announcing a deal with News Corp. “social news agency” Storyful that will give the Omnicom unit another way of discovering, accessing and licensing user-generated content. The companies said Storyful will provide “complete social curation, authentication and legal support: enabling FleishmanHillard’s social newsroom and content studio to quickly and seamlessly integrate authenticated user content into its content marketing programs for brands.