YouTube ‘Jimmy Fallon’ Clips Could Lure Ad Dollars

Wall Street Journal: “The Tonight Show Starring Jimmy Fallon” is a viral video machine on YouTube. But NBC famously doesn’t sell ads on YouTube because, like several other big media companies, it doesn’t like that the video website takes 45% of ad revenue. But what if NBC changed its mind? What kind of money is NBC leaving on the table? Considering the popularity of “The Tonight Show,” it’s a good bet that the channel would command some of the highest pricing available on YouTube.