CNET News: TAG Heuer, the 155-year-old Swiss watchmaker, is embarking on a new tradition, with the help of Google and Intel. TAG has announced a new partnership with the two Silicon Valley giants to create a mechanical watch embedded with new tech features. The TAG Heuer, Intel and Google partnership could deliver a worthy rival to the highly anticipated Apple Watch, scheduled to ship April 24 and priced between $349 and $17,000.