Digiday: Conde Nast Entertainment launched The Scene last July to create an online destination for the publisher’s video content. However, The Scene’s audience has been in a free fall since October, according to comScore. The company has an uphill battle to achieve the reach advertisers expect. “Chanel’s own video channel [on YouTube] is more popular than the Conde Nast brands. So why would they pay Conde Nast when they can buy that audience on Twitter or YouTube or Facebook for much less?”