Mic Millennial News Website Launches First Video Series

Advertising Age: Opening up a video division has become new-media companies’ way of announcing their arrival. In the past couple of years, BuzzFeed and Vox Media have seriously stepped up their video games. Now it is Mic’s turn in the spotlight. The millennial-focused digital news publisher is premiering its first original video series, as its nascent and unnamed video business readies several more series to debut in 2015. As with BuzzFeed’s and Vox’s early video efforts, Mic’s first forays into video will be sight-and-sound extensions of the articles people read on its site.