Digiday: When it comes to distributing its glossy magazine brands like Cosmopolitan and Good Housekeeping, Hearst Magazines Digital Media has been fearless about putting its content everywhere, from Facebook to video on demand to Snapchat Discover. Under VP Mike Smith, the digital media programmatic approach is similarly ecumenical. After Smith was hired from Forbes last summer, he opened the door to letting multiple ad tech companies bid on its inventory.