Tribune Publishing Plans Push in Sponsored Content

Chicago Tribune: When industry veteran Dan Hickey joined Tribune Publishing in January to head up digital marketing services, he purged the entire sales staff, reassigning some and cutting loose dozens of others in a sweeping reorganization. Such is the urgency of his mission: Turn the legacy newspaper company’s online marketing expertise into a major profit center. Hickey expects readers to see a lot more sponsored content on chicagotribune.com. “We look at that as really the growth opportunity.”