Moody’s: 2016 Candidates Stay Tuned to TV Advertising

Financial Times: U.S. politicians may use Twitter to launch their presidential bids and Meerkat to live stream campaign stops, but when it comes to political ads for 2016, the 30-second television spot is still expected to reign supreme. Broadcasters are set to receive a record-setting flood of money from candidates and their supporters next year, according to Moody’s Investor Services. Early estimates suggest political ad spending will reach at least $3.4 billion, a 20% increase from 2012’s $2.9 billion. That would buck the trend for U.S. TV advertising, where growth has stalled.