TechCrunch: Uber’s growth has taken the company into many categories of transportation, from simple car services for individuals through to courier deliveries. Now, a startup out of New York called Via has raised $27 million to take Uber on in one specific area: ridesharing services for people in urban areas. With a flat rate of $5 for prepaid rides, Via hopes its app will also work as a viable alternative to the likes of city buses. Indeed, CEO and co-founder Daniel Ramot likes to describe Via as a “dynamic bus.”