Snapchat Discover’s Video Ad Model Resembles Cable TV

Bloomberg Businessweek: In January the Snapchat messaging app, known mostly for letting young users share annotated photos that vanish shortly afterward, added a Discover feature — a menu of free channels from 11 media companies that publish video clips and news stories. The channels sell their own ads, giving Snapchat a cut of the revenue. The collection of companies — CNN, ESPN, Food Network, National Geographic — looks a lot like a basic cable package, except that it carries mostly short video clips.