Meredith Studies Women’s Habits in Media Consumption

Adweek: For marketers seeking a connection with this powerful demo, knowing their media preferences can ensure messages are being received by women on their terms. Meredith commissioned research firm Insights in Marketing to conduct a study of more than 2,500 women ages 18-67 to find out more about women’s preferred channels, digital preferences and the kinds of content they are likely to pass on to their peers.