Report: Hit TV Shows Losing Luster as Reruns on Cable

Wall Street Journal: For decades, cable channels spent heavily to fill their schedules with reruns of hit shows, and Hollywood studios came to count on that steady stream of cash to keep their content-machines going. But as Viacom‘ s recent announcement of a hefty write-down shows, the rerun syndication market is no longer the sure bet it once was. Such experiences may reveal the potential cracks forming in the lucrative syndication market that could have major implications across the entire TV ecosystem.