CBS May Find New Golf Ratings Star in Jordan Spieth

Bloomberg: Golf broadcasters got just what they needed during the first round of the Masters Tournament. While a strong performance this weekend from Tiger Woods could boost ratings on CBS, the talk of the tournament after one day is 21-year-old American Jordan Spieth. While Woods has been the biggest draw in the game for two decades, his celebrity has faded along with his game, and no one has replaced him. Spieth and rivals like Rory McIlroy, the world’s top-ranked player, represent the best hope to improve the long-term health of the sport for television networks that carry it.