Gawker Joins Web News Rivals in Opening Video Studio

Poynter: Gawker Media, the hub for a family of websites including Gawker, Jezebel and Deadspin, has created a new video division, according to an internal announcement. The new video arm, dubbed Gawker Video, aspires to be a “creative studio to develop ideas into visual form.” Staffers leading the effort will work with journalists throughout Gawker Media to create standalone videos, videos series and evergreen content. The effort will shun “soulless video listicles,” “explainers that look like glorified PowerPoints” and “smarmy clips.”