Google Preps Change to Algorithm for Mobile Search

TechCrunch: On April 21 Google will be making significant changes to its mobile search algorithm to promote websites that the search giant feels are mobile friendly (aka #Mobilegeddon). Mobile friendly sites render different layouts depending on the size of the browser screen, and as mobile penetration rates prove, with more people accessing the web through mobile devices, the decision by Google to reward mobile friendly sites just makes sense. In 2013 a study by Pure Oxygen Labs indicated that two-thirds of the Fortune 100 were not ready for the change in mobile search.