AOL Unveils ‘One’ Technology to Simplify Online Ads

Bloomberg: AOL has unveiled technology that helps advertisers decide where to best spend their money, marking the latest step in its expansion into online advertising. The technology, called “One,” simplifies Internet marketing by showing where an advertisement is driving sales. For example, it could show that consumers are buying more products after seeing an ad on a smartphone, and enable advertisers to shift more spending to mobile devices from desktops and television.