Forbes Licenses Name for Rebranding of SocialPort

Talking New Media: Forbes Media has entered into an agreement with rFactr, a social selling platform technology company, to license the Forbes name and to brand rFactr’s SocialPort product offering as the Forbes SocialPort. In addition to the license arrangement, Forbes has an equity stake in the company. Forbes and rFactr will jointly promote and sell the Forbes SocialPort and share the revenues generated from this joint agreement. Forbes’ sales teams will use the Forbes SocialPort to help better manage and leverage their social selling efforts.