Hearst Magazines Build Digital Contributor Network

Digiday: Hearst Magazines has created a company-wide network of contributors that is being picked and managed centrally. Individual brands get to submit wish-lists of assignments, which then go out by email newsletter once a day to the contributors, who have two days to respond. Accepted pitches are lightly edited and run on the host publication. There are 100 contributors so far, and their articles have run on six or so publications.