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Washington Post: What to do about Brian Williams? The decision is likely to come soon. Starting next month, NBC and other TV networks will begin negotiating with advertising buyers over the price of commercial airtime for next season’s TV shows. The annual sales period kicks off with the networks’ “upfront” presentations, a series of razzle-dazzle meetings in which the networks attempt to woo advertisers by touting their fall schedules and trotting out some of their best-known personalities.