Reader’s Digest Enters Major Partnership with Taboola

The Drum: The Reader’s Digest Association has struck a multi-million dollar, multi-year partnership with content discovery platform Taboola to help engage online visitors and drive users to the publisher’s network of digital properties. Reader’s Digest will be able to use Taboola’s sponsored content recommendations to encourage readers to visit Reader’s Digest’s website along with other brands under the publisher’s umbrella.