Disney Racks Up Costs with Tech Wristband MyMagic+

Fast Company: Since as early as 2007, Disney has been working on MyMagic+, an innovative project to reinvent the experience at its iconic Disney World park. The company invested nearly $1 billion into the program, which brought wearable computing and a digital layer to the park. The cost to redesign and integrate DisneyWorld.com with MyMagic+ ended up ballooning to nearly $80 million. One former creative said: “People do a spit-take when I tell them I worked on an $80 million website. But the scale of it was so massive.”