Magazine Trade Group Says Editors Making Ads Is OK

Advertising Age: The American Society of Magazine Editors has overhauled its guidelines, clearing away hurdles that sought to prevent editors from creating advertising content or publishers from selling ads on magazine covers. Unlike the old guidelines, where discouraging cover ads was the first item on the list, now there is no specific language dissuading publishers from selling cover ads. And when it comes to editors collaborating alongside advertisers, the new principles simply say, “Editors should avoid working with and reporting on the same marketer.” They previously said, “Don’t Ask Editors to Write Ads.”