Report: Online Video Still Not Attracting Big Ad Dollars

Media Life: With the newfronts and the upfronts coming up, there will be a lot of talk about online video vs. traditional television, and whether online can steal away any ad dollars. But right now, digital video’s ad dollars remain wildly out of whack with time spent with the medium, according to a report from eMarketer, which examines the percentage of ad budgets devoted to TV and online video, compared to the amount of time people spend with them. “Advertisers continue to trust TV despite its limitations, and despite a proliferation of digital alternatives.”