Spotify Enabling Brands to Target Ads Based on ‘Mood’

Marketing: Spotify is set to launch a playlist targeting service next month that will allow brands access to customer segments based on their music choices. It will enable brands to tap into the “mood” of a consumer based on the playlists they listen to, such as “workout” or “chilled,” and when and where they are listening. It will also enable brands to target ads based on age, geography, genre and language. “Our new targeting solutions give brands unprecedented ways to reach streaming consumers.”