Business Insider’s Good News Is Bad for Yahoo Finance

Crain’s New York Business: Business Insider, which raised $25 million in January at a valuation that was reportedly double what it had been less than a year earlier, continues to have a very good 2015. Marked by a nimble, informal style and wide-ranging coverage, the six-year-old site grew its number of unique visitors 87% in March over the same time last year, according to comScore. BI, which averaged 42.7 million unique visitors, is now in shooting range of business and financial news leader Yahoo Finance, which posted a 27% drop over the same period, to 55 million unique visitors.