Disney Slapped with Lawsuit Over Magic Band Tech

Deadline: It only costs $12.95 to buy a Magic Band at one of the media giant’s theme parks, but the tracking system could end up costing Disney a whole lot more. In a patent infringement complaint filed April 22 in federal court, educationally focused InCom Corp is claiming that Disney has snagged a trio of its patents to track what people do and what they buy at Walt Disney World. The California-based InCom is seeking a jury trial and wants wide-ranging and unspecified damages and a court declaration that the far-from-ignorant House of Mouse has been using tech that isn’t theirs.