IHeartMedia Shows Off New Podcasts at ‘Soundfront’

Advertising Age: In its first “Soundfront,” a play on TV’s long running upfronts and digital media’s more recent NewFronts, iHeartMedia pitched ad buyers on a slew of original podcasts in which they could get involved, citing public radio’s “Serial” as evidence of the format’s rising importance. “Let’s embrace the power of audio and let’s ask ourselves, ‘What is your sound strategy?'” CMO Gayle Troberman said during the event at company headquarters in Manhattan.