TechCrunch: BuzzFeed is known as the king of viral content, and now it’s sharing more details about a new technology showing how that content actually spreads. By using what it calls Pound (short for Process for Optimizing and Understanding Network Diffusion), BuzzFeed promises to go beyond just counting social media shares and clicks. In a blog post, BuzzFeed publisher Dao Nguyen writes: “Traditional web analytics provide limited insight about the social web. They are fundamentally unable to capture what actually happens on the social web today.”