Wall Street Journal Cranks Out 150 Videos a Month

Digiday: Advertiser demand for digital video is still strong, so publishers like the Wall Street Journal are incentivized to get as many views as possible. So video sits in front of its paywall. Beyond that, the Journal also has been tweaking its formula to maximize the number of video views it gets. The publisher now has about 40 full-time people dedicated to video and produces about 30 to 40 videos a day. The Journal has been getting about 6 million monthly video views on site over the past year.