Bloomberg Business Launches Digital Edition in Europe

Campaign: The European edition of Bloomberg Business is the first in a set of regional digital brands the company is rolling out as part of its multi-platform global strategy. The company said the new product would deliver more localized, relevant content, advertising products, live events and licensing deals. Justin B. Smith, CEO of Bloomberg Media, said: “We are building a portfolio of new digital assets that align our content with the interests and behaviors of today’s international business leaders.”