CNBC: This could be the year that digital ads prove they’re a real alternative to the classic 30-second TV spot. Monday kicked off the two-week long event called “Digital Content NewFronts,” when Internet content and ad companies showcase new shows, formats and technical tools to target and measure ads’ impact. The trend is in the Newfronts favor. U.S. digital video ad spending is projected to grow 34 percent to $7.8 billion this year.