Vox CEO Says Strong Brands Will Outlast ‘Clickbait’

Wall Street Journal: Viral cat pictures and personality quizzes have driven plenty of success in online publishing. But Vox Media CEO Jim Bankoff says that, now, quality content is king. Having positioned his slate of seven websites — which focus on sports, food, real estate, fashion, politics, gaming and technology — as the thinking person’s daily Internet fix, Bankoff predicts that strong brands will outlast “clickbait” as ad spending shifts online.