Facebook Offers Publishers to Keep Revenue from Ads

Wall Street Journal: Facebook is said to be offering to let publishers keep all the revenue from certain advertisements, in a bid to persuade them to distribute content through the social network. Facebook is expected to start hosting news and videos from BuzzFeed, the New York Times, National Geographic and other publishers as early as this month. While the proposal has attracted interest from some publishers, many others are wary of tethering themselves more tightly to the social networking giant.