Select Page

Associated Press: Major Hollywood studios are anxious to win over “super fans,” especially those who help build excitement online among other youngsters ahead of a big movie’s debut. Teen-age bloggers are increasingly being courted at events once reserved for traditional media outlets. “You have to go to where the authorities on culture exist. They’re no longer in bylines of the New York Times or the Los Angeles Times. They’re now on YouTube and Snapchat and Instagram and Vine.”