World Screen: Fullscreen has acquired McBeard, which creates custom content for social media for brands such as Netflix, Warner Bros. and 20th Century Fox. McBeard works across such platforms as Facebook, Twitter, Instagram, Tumblr, Pinterest and Snapchat, creating customized content for a range of brands. Its client roster includes Coca-Cola, 20th Century Fox, Sony Pictures, Mary Kay, NBCUniversal, Warner Bros., Mattel and Netflix. McBeard also collaborates with Fullscreen on the AT&T programs @SummerBreak and @SnapperHero, the first scripted series produced for Snapchat.