Wired: Ten years and 170 million users later, Reddit is finally developing into a full-fledged media company, running not only its own news site, but its own newsletter, podcast, and now, its own video site, Reddit Original Video. It’s no surprise that Reddit would begin to transition into the world of traditional media, given that its largest shareholder, Advance Publications, is a major force in the media industry. Now that Reddit has a critical mass of users, it seems Reddit’s goal is to be not only a destination of aggregated news, but a newsmaker, itself.