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Mr Magazine: Hearst’s new, all-free Trending NY aims to be a fashion, beauty and entertainment magazine for millennial New York women. It’s upbeat, colorful and a fast read that does more than compete with millennials’ digital devices. It’s also a diversion that readers are craving in their fast-paced lives, according to founding editor Emily Cronin. “One of the results of living on your smartphone is you crave a break. New magazines bring a breath of fresh air and a treat.”