MarketWatch: Pacific Crest Securities analyst Andy Hargreaves has predicted Apple would launch a premium digital TV service that would “shift the landscape of pay TV.” He said he expects Apple to launch a virtual multichannel video programming service that would be priced and marketed as a “high-quality service,” costing around $40 to $50 a month. Apple would offer better personalization and mobility than today’s pay-TV offerings, and would likely offer the linear feed of most major broadcast and cable networks as well as a “rich on-demand offering” and the potential to watch live sports, he said.