Pandora to Buy Music Data Company Next Big Sound

Los Angeles Times: Pandora Media has agreed to acquire music analytics startup Next Big Sound, in another move by the growing streaming industry to harness data on songs and artists. Financial details were not disclosed for the deal. Pandora said the acquisition will combine New York-based Next Big Sound’s data-mining abilities with the streaming service’s own large swath of listening information. That data will help artists, labels and marketers better understand and reach their audiences, the companies said.